The mission of iDo is to promote the field of industrial design and use its methodologies to enhance education. iDo provides high school participants with a no-cost introduction to design. Participants and Department of Design and Industry majors collaborate on developing and delivering hands-on interdisciplinary design projects. These experiences foster curiosity in youth participants, promote creativity, build self-confidence, and allow participants to develop valuable vocational and college skills. In turn, college students learn to build and deliver curriculum, which enhances their communication, organization, presentation, team building, and design skills.
iDo is a unique program that serves as an incubator for the next generation of creative thinkers in the design industry. Since its inception, the program has been successfully implemented at four San Francisco public high schools: Abraham Lincoln High School, Academy of Arts and Science High School, School of the Arts (SOTA), and Thurgood Marshall High School.