Assistant Professor Sosa-Tzec talking to marketing students in Mexico about delightful user experiences
Friday, March 19, 2021
The Department of Marketing of the University of Quintana Roo in Mexico invited Assistant Professor Omar Sosa-Tzec to talk about his scholarship on delightful design. Omar will talk about how marketing research on customer delight provides a foundation for designing digital products and services. Prof. Sosa-Tzec will discuss some customer delight elements, such as surprise, captivation, and fulfillment, as a function of form-giving, meaning-making, and discourse-shaping. This talk seeks to open a conversation with the marketing students about how marketing and design intersect concerning delightful user experiences. The talk will take place via Zoom this Friday, 9 AM PST.