Assistant Professor Sosa-Tzec talking to marketing students in Mexico about delightful user experiences
The Department of Marketing of the University of Quintana Roo in Mexico invited Assistant Professor Omar Sosa-Tzec to talk about his scholarship on delightful design. Omar will talk about how marketing research on customer delight provides a foundation for designing digital products and services. Prof. Sosa-Tzec will discuss some customer delight elements, such as surprise, captivation, and fulfillment, as a function of form-giving, meaning-making, and discourse-shaping. This talk seeks to open a conversation with the marketing students about how marketing and design intersect concerning delightful user experiences. The talk will take place via Zoom this Friday, 9 AM PST.