James is a design research professional who has helped businesses of all sizes create better products and services through deep user insights. His research has guided a wide range of companies, from mom & pop food trucks trying to adapt to COVID conditions, to Fortune 50 organizations building AI powered smart devices. James combines his experience with qualitative and quantitative research methods, drawing from both ethnographic UX traditions, and nearly a decade of data analysis at Google to understand a holistic view of human needs. He cares deeply about inclusive design, and has experience conducting research with marginalized populations. James is especially passionate about design for mental health, play, and human connection. He earned his BA in History from Bates College, and his MA in design from SFSU.