Letter from the Director

If you’re reading this letter, it means you are exploring every corner of our website. Excellent! Curiosity is an important quality for a designer. Here in the School of Design you will find many other inquisitive people. You will work with some of the most dedicated and talented faculty in the country. Even more important, you will find peers who are as motivated and inspired as you are. Welcome.

If I have any recommendation as you join our community, it’s the “Ten Rules for Students and Teachers” written by AIGA Medalist Sister Corita Kent and popularized by John Cage. Follow these rules and you will never be sorry:

RULE ONE: Find a place you trust, and then try trusting it for a while.

RULE TWO: General duties of a student: Pull everything out of your teacher, pull everything out of your fellow students.

RULE THREE: General duties of a teacher: Pull everything out of your students.

RULE FOUR: Consider everything an experiment.

RULE FIVE: Be self-disciplined: this means finding someone wise or smart and choosing to follow them. To be disciplined is to follow in a good way. To be self-disciplined is to follow in a better way.

RULE SIX: Nothing is a mistake. There's no win and no fail, there's only make.

RULE SEVEN: The only rule is work. If you work it will lead to something. It's the people who do all of the work all of the time who eventually catch on to things.

RULE EIGHT: Don't try to create and analyze at the same time. They're different processes.

RULE NINE: Be happy whenever you can manage it. Enjoy yourself. It's lighter than you think.

RULE TEN: We're breaking all the rules. Even our own rules. And how do we do that? By leaving plenty of room for X Quantities.

HINTS: Always be around. Come or go to everything. Always go to classes. Read anything you can get your hands on. Look at movies carefully, often. Save everything. It might come in handy later.



To Do a Common Thing Uncommonly Well

Direct Road poster with a giant letter M

Work by AIGA Medalist Corita Kent. “Do A Common Thing” and “A Different Drummer." Serigraphs on Paper