Assist. Prof. Sosa-Tzec talks about Delightful UI/UX at Mexican University

Students majoring in Software Engineering and taking the course of Human-Computer Interaction at the Universidad Autónoma de Yucatán received a talk by Assistant Professor Omar Sosa-Tzec. In this talk, Dr. Sosa-Tzec introduced the domain of Humanistic HCI and discussed the different fields he has drawn upon to develop a humanistic framework to analyze and ideate delightful user interfaces and experiences. 

Professor Sosa-Tzec discussed existing mobile interfaces and how students can analyze them using semiotics, rhetoric, and aesthetics. He also introduced Design Delight, a framework he has developed as a result of his research and taught to design students at SFSU. Sosa-Tzec encouraged students to analyze and conceptualize better interactive systems by engendering this framework's qualities in their products, namely, engagement, surprise, liveliness, cuteness, serendipity, and reassurance.