Assist. Prof. Sosa-Tzec talks about Delightful UI/UX at Mexican University
![Professor Omar Sosa-Tzec giving a talk to students of FMAT UADY](/sites/default/files/styles/sf_state_1440x564/public/images/fmat-talk.jpg?h=85ce3192&itok=ckmhpTo3)
Students majoring in Software Engineering and taking the course of Human-Computer Interaction at the Universidad Autónoma de Yucatán received a talk by Assistant Professor Omar Sosa-Tzec. In this talk, Dr. Sosa-Tzec introduced the domain of Humanistic HCI and discussed the different fields he has drawn upon to develop a humanistic framework to analyze and ideate delightful user interfaces and experiences.
Professor Sosa-Tzec discussed existing mobile interfaces and how students can analyze them using semiotics, rhetoric, and aesthetics. He also introduced Design Delight, a framework he has developed as a result of his research and taught to design students at SFSU. Sosa-Tzec encouraged students to analyze and conceptualize better interactive systems by engendering this framework's qualities in their products, namely, engagement, surprise, liveliness, cuteness, serendipity, and reassurance.
![Humanistic fields used to develop Design Delight](/sites/default/files/images/Screenshot%202024-01-15%20at%2010.38.09%E2%80%AFAM.png)
![Omar Sosa-Tzec's framework for delightful user experience and interfaces](/sites/default/files/images/Screenshot%202024-01-15%20at%2010.38.01%E2%80%AFAM.png)